We are proud to welcome Itch to the Canterbury Rugby family as an Official Content Partner, formalising a relationship built on creativity, collaboration and a shared passion for telling the stories that make our game so special.

The Christchurch-based creative studio has already played an integral role in Canterbury Rugby's journey, helping bring our new brand to life through the creation of our launch video. Their ability to capture the pride, passion and ambition of our Union has helped introduce a bold new era for Canterbury Rugby, connecting our community with the people and stories behind the red and black.

Itch has built a reputation for producing bold, engaging content that connects with audiences and brings brands to life. With a passion for authentic storytelling and a deep understanding of the Canterbury community, Itch is a natural fit for Canterbury Rugby as we continue to celebrate our clubs, players, volunteers and supporters.

As an Official Content Partner, Itch will continue to work alongside Canterbury Rugby to tell the stories that matter most- showcasing the moments, people and places that define rugby in our region and inspiring future generations to be part of the game.

Canterbury Rugby General Manager of Partnerships and Engagement, Matt Quinn, said Itch had already made a significant impact through its work on the Union's new brand.

"Launching a new brand is about more than a new logo- it's about telling the story of who we are and where we're going," Quinn said.

"The Itch team played an integral role in bringing that vision to life through our launch video, capturing the pride, passion and ambition that sits at the heart of Canterbury Rugby. Their creativity, collaborative approach and understanding of our community made them a natural partner, and we're thrilled to have them officially join the Canterbury Rugby family."

James Munro, Founder of Itch, said it had been a privilege to help shape the launch of Canterbury Rugby's new identity.

"Being trusted to help bring Canterbury Rugby's new brand to life has been incredibly rewarding. From the very beginning, it was clear this wasn't just about creating a launch video- it was about telling the story of a Union with an incredible legacy and an exciting future."

"As a Christchurch business, we're proud to partner with an organisation that means so much to our community. We can't wait to continue telling the stories that celebrate the people, passion and pride of Canterbury Rugby."

Canterbury Rugby is delighted to welcome Itch as an Official Content Partner and looks forward to continuing to create compelling content that celebrates our game, our people and our community.